During my time as an Integrated Communications Intern at Kering Beauté,
I lead in planning and executing an exclusive influencer event for
Mizensir, celebrating the launch of their seasonal fragrances. The project
encompassed event coordination, influencer outreach, and leveraging
data analytics to measure impact.

Utilizing MightyScout, I tracked influencer content posted during and
after the event, analyzing metrics such as engagement rates, reach, and
audience interaction. Additionally, I incorporated data from PR gifting
campaigns targeted at influencers who could not attend the event,
ensuring comprehensive coverage of Mizensir’s seasonal launch across
digital platforms.

The event exceeded expectations, driving significant brand awareness
and creating authentic engagement with Mizensir's target audience. By
integrating data driven insights with creative strategy, the project
showcased my ability to blend public relations, digital marketing, and
influencer management effectively.

For my final project, I identified and evaluated L’Oréal’s strengths,
weaknesses, opportunities, and threats, with a special focus on the
blind spots related to their reliance on celebrity endorsements and
inconsistencies in their digital strategy

I also designed a proactive approach to enhancing L’Oréal’s
digital and influencer marketing strategies, emphasizing authentic
engagement and expanding the brand’s reach to new
demographics

Aswell as offered strategic recommendations for L’Oréal to
maintain its competitive edge, including adopting cutting edge
digital tools, engaging with niche markets like men’s grooming, and
driving forward sustainability initiatives. These recommendations
aimed to further enhance L’Oréal’s reputation as a leader in clean
and inclusive beauty.

As part of my exploration into innovative digital marketing campaigns, I analyzed Gucci’s
innovative Gucci Garden on Roblox. This campaign marked one of the first luxury brands into the
metaverse, leveraging Roblox's virtual gaming platform to create an immersive digital experience.

Through this campaign, Gucci aimed to engage digitally native audiences, particularly Gen Z, by
blending their signature luxury aesthetic with interactive design elements. The campaign featured
a virtual pop-up shop and themed rooms reflecting Gucci's heritage and collections, offering
users exclusive digital items like handbags, shoes, and clothing for their avatars.

The campaign objectives were:

• Increasing brand awareness among younger consumers.
• Driving engagement and immersion through a gamified, interactive experience.
• Enhancing cultural relevance by establishing a foothold in digital fashion.
• Generating new revenue streams through the sale of exclusive virtual items.

As part of my role at Kering Beauté, I compiled and analyzed the Q2 2024
Social Media Trend Report, which highlighted critical updates and emerging
trends in social media platforms and the luxury fragrance industry.

Key components of the report included:

Social Media Updates: Analysis of Meta’s updated privacy policy and TikTok’s
Explore page, focusing on their implications for user behavior and brand
strategies.

Fragrance Trends: Examination of TikTok’s viral ranking of fragrance atomizers
and its engagement metrics, highlighting consumer interest in niche product
details.

Rising TikTok Creators: Identification of influential creators like Toni Bravo and
Angela, whose content trends drive product visibility and purchasing
decisions.

Case Studies: Coverage of significant campaigns, including Maison Francis
Kurkdijan’s innovative Cocteau/Philip Glass Trilogy collaboration, Rhode’s
Pocket Blush launch with PR seeding and pop-ups, and WEGO’s giant pink
Birkin bag art installation in Soho.